Unwrapping senior consumers' packaging experiences

Marketing Intelligence and Planning

Volumn 32, Issue 6, 2014, Pages 666-686

  Sudbury Riley, Lynn ^a  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Ageing; Inclusivity; Older consumers; Packaging; Seniors; Usability

Indexed keywords

EID: 84927514971     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-02-2013-0027     Document Type: Article

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