The portrayal of older people's social participation on German prime-time TV advertisements

Journals of Gerontology - Series B Psychological Sciences and Social Sciences

Volumn 65 B, Issue 1, 2010, Pages 97-106

  Kessler, Eva Marie ^a,b,c   Schwender, Clemens ^c,d   Bowen, Catherine E ^c  

^a UNIVERSITY OF HEIDELBERG   (Germany)

^b CENTRAL INSTITUTE OF MENTAL HEALTH   (Germany)

^c JACOBS UNIVERSITY BREMEN   (Germany)

^d University of Management and Communication Potsdam   (Germany)

Author keywords

Advertising; Images of aging; Intergenerational interaction; Old age stereotypes; Social participation

Indexed keywords

ADVERTIZING; AGED; ARTICLE; FEMALE; GERMANY; HEALTH BEHAVIOR; HEALTH PROMOTION; HEALTH STATUS; HUMAN; HUMAN RELATION; MALE; MIDDLE AGED; PERCEPTION; PUBLIC OPINION; SOCIAL PSYCHOLOGY; STATISTICS; TELEVISION;

ADVERTISING AS TOPIC; AGED; FEMALE; GERMANY; HEALTH BEHAVIOR; HEALTH PROMOTION; HEALTH STATUS; HUMANS; INTERGENERATIONAL RELATIONS; MALE; MIDDLE AGED; PUBLIC OPINION; SOCIAL PERCEPTION; STEREOTYPING; TELEVISION;

EID: 73949121318     PISSN: 10795014     EISSN: None     Source Type: Journal    
DOI: 10.1093/geronb/gbp084     Document Type: Article

References (39)

1. Bell, I. P. (1970). The double standard: Age. Trans-action, 6, 75-80.
2. Blossfeld, H.-P., Buchholz, S., & Hofäcker, D. (2006). Globalization, uncertainty and late careers in society. New York : Routledge.
3. Bosch, E. M. (1990). Altersbilder in bundesdeutschen Medien [Agestereotypes in German mass media]. In G. A. Straka, T. Fabian, & J. Will (Eds.), Aktive Mediennutzung im Alter [Active media usage in old age] (pp. 77-91). Heidelberg, Germany : Asanger.
4. Bukov, A., Maas, I., & Lampert, T. (2002). Social participation in very old age: Cross-sectional and longitudinal fi ndings from BASE. Journal of Gerontology: Psychological Sciences, 57, 510-517.
5. Bundesamt, S. (1997). Datenreport 1997 [Data report 1997]. Bonn, Germany : Bundeszentrale für politische Bildung.
6. Canneto, S. S., Kaminski, P. L., & Felicio, D. M. (1995). Typical and optimal aging in women and men: Is there a double standard? International Journal of Aging and Human Development, 40, 187-207.
7. Erikson, E. H., Erikson, J. M., & Kivnick, H. Q. T. (1986). Vital involvement in old age: The experience of old age in our time. London : Norton.
8. Fredrickson, B. L., & Carstensen, L. L. (1990). Choosing social partners: How old age and anticipated endings make people more selective. Psychology and Aging, 5, 335-347.
9. Harwood, J. (2007). Understanding communication and aging. Thousand Oaks, CA : Sage.
10. Harwood, J., & Roy, A. (2005). Social identity theory and mass communication research. In J. Harwood & H. Giles (Eds.), Intergroup communication: Multiple perspectives (pp. 189-212). New York : Peter Lang.
11. Heckhausen, J., Dixon, R. A., & Baltes, P. B. (1989). Gains and losses in development throughout adulthood as perceived by different adult age groups. Developmental Psychology, 25, 109-121.
12. Hummert, M. L., Garstka, T. A., Shaner, J. L., & Strahm, S. (1994). Stereotype of the elderly held by young, middle-aged, and elderly adults. Journal of Gerontology: Psychological Sciences, 49, 240-249.
13. Hummert, M. L. (1990). Multiple stereotypes of elderly and young adults: A comparison of structure and evaluations. Psychology and Aging, 5, 182-193.
14. Kessler, E.-M., Rakoczy, K., & Staudinger, U. M. (2004). The portrayal of older people in prime time television series: The match with gerontological evidence. Ageing and Society, 24, 531-552.
15. Kessler, E.-M., & Staudinger, U. M. (2006). Plasticity in old age: Micro and macro perspectives on social contexts. In H.-W. Wahl, C. Tesch-Römer, & A. Hoff (Eds.), Emergence of new person-environment dynamics in old age: A multidisciplinary exploration (pp. 361-381). Amityville, NY : Baywood.
16. Kohli, M. (1999). Private and public transfers between generations: Linking the family and the state. European Societies, 1, 81-104.
17. Lang, F. R., & Fingerman, K. L. (2004). Growing together: Personal relationships across the life span. New York : Cambridge University Press.
18. Levy, B. R. (1996). Improving memory in old age through implicit selfstereotyping. Journal of Personality and Social Psychology, 71, 1092-1107.
19. Levy, B. R. (2003). Mind matters: Cognitive and physical effects of aging self-stereotypes. Journal of Gerontology: Psychological Sciences, 58, 203-211.
20. Levy, B. R., Slade, M. D., Kunkel, S. R., & Kasl, S. V. (2002). Longevity increased by positive self-perceptions of aging. Journal of Personality and Social Psychology, 83, 261-270.
21. Mangen, D. J., & Peterson, W. A. (1982). Social roles and social participation: Research instruments in social gerontology (Vol. 2). Minneapolis : University of Minnesota Press.
22. McCrae, R. R., & Costa, P. T. (1980). Openness to experience and ego level in Loevinger ' s Sentence Completion Test: Dispositional contributions to developmental models of personality. Journal of Personality and Social Psychology, 39, 1179-1190.
23. McCrae, R. R., Costa, P. T., de Lima, M. P., Simoes, A., Ostendorf, F., Angeleitner, A., et al. (1999). Age differences in personality across the adult life span: Parallels in fi ve cultures. Developmental Psychology, 35, 466-477.
24. Midlarsky, E., & Kahana, E. (1994). Altruism in later life. Thousand Oaks, CA : Sage.
25. Nelson, T. D. (2002). Ageism: Stereotyping and Prejudice Against Older Persons. Cambridge : MIT Press.
26. Riley, M. W., Foner, A., & Riley, J. W. (1999). The aging and society paradigm. In V. L. Bengtson & K. W. Schaie (Eds.), Handbook of theories of aging (pp. 327-343). New York : Springer.
27. Roberts, B. W., Walton, K. E., & Viechtbauer, W. (2006). Patterns of meanlevel change in personality traits across the life course: A metaanalysis of longitudinal studies. Psychological Bulletin, 132, 1-25.
28. Robinson, J. D., Skill, T., & Turner, J. W. (2004). Media usage patterns and portrayals of seniors. In J. F. Nussbaum & J. Coupland (Eds.), Handbook of communication and aging research (2nd ed., pp. 423-450). Mahwah, NJ : Lawrence Erlbaum Associates.
29. Robinson, T., & Anderson, C. (2006). Older characters in children ' s animated television programs: A content analysis of their portrayal. Journal of Broadcast & Electronic Media, 50, 287-304.
30. Robinson, T. E. (1998). Portaying Older People in Advertising. New York : Garland.
31. Roy, A., & Harwood, J. (1997). Underrepresented, positively portrayed: Older adults in television commercials. Journal of Applied Communication Research, 25, 35-56.
32. Schubert, T. W., & Häfner, M. (2003). Contrast from social stereotypes in automatic behavior. Journal of Experimental Social Psychology, 39, 577-584.
33. Schwender, C. (2006). Medien und Emotionen. Evolutionspsychologische Bausteine einer Medientheorie [Media and emotions: A media theory based on evolutionary psychology]. Wiesbaden, Germany : DUV.
34. Solomon, S., Greenberg, J., & Pyszczynski, T. (1991). A terror management theory of social behavior: The psychological functions of selfesteem and cultural worldviews. In M. P. Zanna (Ed.), Advances in experimental social psychology (Vol. 24, pp. 91-159). San Diego, CA : Academic Press. Statistisches Bundesamt [Federal Statistical Offi ce] 2008. Annual Data on Employment Rates in Germany. Available online at http://www.destatis.de/
35. Stern, S. R., & Mastro, D. E. (2004). Gender portrayals across the life span: A content analytic look at broadcast commercials. Mass Communication and Society, 7, 215-236.
36. Swayne, L. E., & Greco, A. J. (1987). The portrayal of older Americans in television commercials. Journal of Advertising, 16, 47-54.
37. Wagner, M., Schütze, Y., & Lang, F. R. (1996). Soziale Beziehungen alter Menschen [The social relationships of older people]. In K.-U. Mayer & P. B. Baltes (Eds.), Die Berliner Altersstudie [The Berlin Aging Study] (pp. 301-319). Berlin, Germany : Akademie Verlag.
38. Zhang, Y. B., Harwood, J., Williams, A., Ylänne-McEwen, V., & Thimm, C. (2006). Portrayals of older adults in magazine advertising in Germany, the United Kingdom, the United States, China, and India. Journal of Language and Social Psychology, 25, 264-282.
39. Zhang, Y. B., Harwood, J., Williams, A., Ylänne-McEwen, V., Wadleigh, P. M., & Thimm, C. (2006). The portrayal of older adults in advertising. Journal of Language and Social Psychology, 25, 264-282.