Understanding older consumers through cognitive age and the list of values: A U.K.-based perspective

Psychology and Marketing

Volumn 26, Issue 1, 2009, Pages 22-38

  Sudbury, Lynn ^a,b   Simcoek, Peter ^a  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

^b LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58449124899     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20260     Document Type: Article

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