Marketplace vulnerability of limited english proficient consumers: Opportunities to increase knowledge in macromarketing

Journal of Macromarketing

Volumn 30, Issue 1, 2010, Pages 93-104

  Adkins, Natalie Ross ^a   Jae, Haeran ^b  

^a DRAKE UNIVERSITY   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Acculturation; Consumer vulnerability; Empowerment; ESL; Public policy development

Indexed keywords

EID: 77649280091     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146709352222     Document Type: Article

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