Baby boom consumers and technology: Shooting down stereotypes

Journal of Consumer Marketing

Volumn 24, Issue 5, 2007, Pages 305-312

  Niemelä Nyrhinen, Jenni ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Baby boomer generation; Communication technologies; Experience

Indexed keywords

EID: 34547696889     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760710773120     Document Type: Article

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