Demographic characteristics of consumers who find it difficult to decide

Marketing Intelligence and Planning

Volumn 23, Issue 3, 2005, Pages 281-295

  Walsh, Gianfranco ^a   Mitchell, Vincent Wayne ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Cluster analysis; Consumer behaviour; Demographics; Germany

Indexed keywords

EID: 20344405689     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510597319     Document Type: Review

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