Regulating ageism in UK advertising: An industry perspective

Marketing Intelligence & Planning

Volumn 21, Issue 4, 2003, Pages 198-204

  Carrigan, Marylyn ^a   Szmigin, Isabelle ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Advertising; Age discrimination; Older consumers; Regulations; United Kingdom

Indexed keywords

EID: 84986127784     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310480086     Document Type: Article

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