In pursuit of youth: What's wrong with the older market?

Marketing Intelligence & Planning

Volumn 17, Issue 5, 1999, Pages 222-231

  Carrigan, Marylyn ^a   Szmigin, Isabelle ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Advertising; Grey marketing; Media; Older consumers

Indexed keywords

EID: 84986064599     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910285637     Document Type: Review

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