The invisible majority? Older models in UK television advertising

International Journal of Advertising

Volumn 25, Issue 1, 2006, Pages 87-106

  Simcock, Peter ^a   Lynn, Sudbury ^a  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

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EID: 34250306181     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2006.11072953     Document Type: Article

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