The verbal and visual components of package design

Journal of Product & Brand Management

Volumn 9, Issue 1, 2000, Pages 56-70

  Rettie, Ruth ^a   Brewer, Carol ^b  

^a KINGSTON UNIVERSITY   (United Kingdom)

^b Notting Hill Gate   (United Kingdom)

Author keywords

Packaging; Product design; Product management

Indexed keywords

EID: 84986082125     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010316339     Document Type: Article

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