The multi-faceted dimension of packaging: Marketing logistic or marketing tool?

British Food Journal

Volumn 107, Issue 9, 2005, Pages 670-684

  Rundh, Bo ^a  

^a KARLSTAD UNIVERSITY   (Sweden)

Author keywords

Marketing strategy; Packaging; Supply chain management

Indexed keywords

EID: 24644437859     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700510615053     Document Type: Article

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