Can marketing practice keep up with Europe's ageing population?

European Journal of Marketing

Volumn 43, Issue 11, 2009, Pages 1281-1288

  Thompson, Nicholas J ^a   Thompson, Keith E ^b  

^a UNIVERSITY OF HERTFORDSHIRE   (United Kingdom)

^b Rowan Associates   (United Kingdom)

Author keywords

Customer satisfaction; Demography; Europe Union; Marketing; Older consumers

Indexed keywords

EID: 71949102263     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910989885     Document Type: Article

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