Consumption patterns and silver marketing: An analysis of older consumers in Malaysia

Marketing Intelligence & Planning

Volumn 26, Issue 7, 2008, Pages 682-698

  Sim Ong, Fon ^a   Kitchen, J Philip ^b   Jama, Ata T ^c  

^a UNIVERSITY OF MALAYA   (Malaysia)

^b UNIVERSITY OF HULL   (United Kingdom)

^c UNIVERSITY OF UTAH   (United States)

Author keywords

Decision making; Malaysia; Market segmentation; Marketing management; Marketing opportunities; Older consumers

Indexed keywords

EID: 55649110504     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810916663     Document Type: Article

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