Grey consumers are all the same, they even dress the same - Myth or reality?

Journal of Fashion Marketing and Management

Volumn 9, Issue 4, 2005, Pages 434-449

  Mumel, Damijan ^a   Prodnik, Jadranka ^b  

^a UNIVERSITY OF MARIBOR   (Slovenia)

^b High School for Business and Commerce   (Slovenia)

Author keywords

Buying behaviour; Clothing; Market segmentation; Older consumers

Indexed keywords

CLOTHING INDUSTRY; CONSUMER RESEARCH; CONSUMPTION;

EID: 26944503792     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510620803     Document Type: Article

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