An enlargement of the notion of consumer vulnerability

Journal of Macromarketing

Volumn 28, Issue 2, 2008, Pages 183-186

  Commuri, Suraj ^a   Ekici, Ahmet ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b BILKENT UNIVERSITY   (Turkey)

Author keywords

Consumer empowerment; Vulnerability

Indexed keywords

EID: 43149104398     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708316049     Document Type: Review

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