The Impact of Affective Design of Product Packaging upon Consumer Purchase Decisions

Proceedings of the International Conference on Designing Pleasurable Products and Interfaces

Volumn , Issue , 2003, Pages 134-135

  Barnes, Cathy ^a   Southee, Christian ^a   Henson, Brian ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Affective Design; Packaging Design

Indexed keywords

COMPUTER AIDED DESIGN; COSTS; DECISION MAKING; PACKAGING; SEMANTICS;

AFFECTIVE DESIGN; PACKAGING DESIGN;

PRODUCT DESIGN;

EID: 1642330881     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/782896.782930     Document Type: Conference Paper

References (5)

1. Bruseberg, A., McDonagh-Philp, D.C. 'Focus groups to support the industrial/product designer: a review based on current literature and designers' feedback, Applied Ergonomics: Human Factors in Technology and Society, 2002, 33, 1, 27-38.
2. Edmunds, H., Focus group research handbook. National Textbook Company; ISBN: 0658002481,2000.
3. Faraday Packaging Partnership, details available at http://www.faradaypackaging.com/
4. Nagamachi, M. Kansei Engineering: A New Ergonomic Consumer-Oriented Technology for Product Development. Int. Journal Of Industrial Ergonomics, 1995, 15, 3-11.
5. Osgood, C. Suci, G., Tannenbaum, P. The Measurement Of Meaning. University Of Illinois Press, Urbana, IL, 1957.