Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective

Journal of Hospitality Marketing and Management

Volumn 24, Issue 1, 2015, Pages 1-23

  García de Leaniz, Patricia Martínez ^a   Rodríguez Del Bosque Rodríguez, Ignacio ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

commitment; corporate social responsibility; customer loyalty; hospitality industry; identification; trust

Indexed keywords

EID: 84919842916     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2014.891961     Document Type: Article

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