Relationship marketing and customer loyalty: Evidence from the ghanaian luxury hotel industry

Journal of Hospitality Marketing and Management

Volumn 22, Issue 4, 2013, Pages 407-436

  Narteh, Bedman ^a   Agbemabiese, George Cudjoe ^b   Kodua, Prince ^a   Braimah, Mahama ^a  

^a UNIVERSITY OF GHANA BUSINESS SCHOOL   (Ghana)

^b UNIVERSITY OF PROFESSIONAL STUDIES   (Ghana)

Author keywords

Customer loyalty; Ghana; Luxury hotels; Relationship marketing

Indexed keywords

EID: 84879453911     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.660564     Document Type: Article

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