When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 349-356

  Forehand, Mark R ^a   Grier, Sony ^b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141863252     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1303_15     Document Type: Article

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