The effect of corporate associations on consumer behaviour

European Journal of Marketing

Volumn 47, Issue 1, 2013, Pages 218-238

  Pérez, Andrea ^a   García de los Salmones, María del Mar ^a   Rodríguez del Bosque, Ignacio ^a  

^a UNIVERSITY OF CANTABRIA   (Spain)

Author keywords

Commercial expertise; Consumer behaviour; Consumer company identification; Corporate associations; Corporate social responsibility; Loyalty; Satisfaction

Indexed keywords

EID: 84873398194     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311285529     Document Type: Article

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