Progress in Loyalty Program Research: Facts, Debates, and Future Research

Journal of Hospitality Marketing and Management

Volumn 22, Issue 5, 2013, Pages 463-489

  Xie, Karen L ^a   Chen, Chih Chien ^b  

^a TEMPLE UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

customer acquisition; customer engagement; customer relationship management; customer retention; Loyalty program

Indexed keywords

EID: 84879685678     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.686148     Document Type: Article

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