Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

Journal of the Academy of Marketing Science

Volumn 16, Issue 2, 1988, Pages 1-10

  Beatty, Sharon E ^a   Kahle, Lynn R ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51249178075     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02723310     Document Type: Article

References (59)

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8. A Two-Dimensional Concept of Brand Loyalty
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15. A Longitudinal Study of Adolescents’ Attitude-Behavior Consistency
16. Low Adolescent Self-Esteem Leads to Multiple Interpersonal Problems: A Test of Social Adaptation Theory
17. Brand Loyalty versus Repeat Purchasing Behavior
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19. Cross-Lagged Panel Correlation: A Test for Spuriousness
20. Methodological Issues in the Analysis of Temporal Data
21. Cross-Lagged Panel Correlation: Practice and Promise
22. The Impact of Television Advertising: Learning Without Involvement
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24. Components of Involvement
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26. Examining the Diagnostic Utility of the Fishbein Behavioral Intentions Model
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28. Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?
29. The Place of Habit in the Control of Action
30. Detecting Causal Priorities in Panel Study Data
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32. Marketing Communications and the Hierarchy-of-Effects
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34. A Critique of Cross-Lagged Correlation
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37. Measuring Involvement in Products
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41. Measuring the Involvement Construct in Marketing