The influence of the resident's identification with a tourism destination brand on their behavior

Journal of Hospitality Marketing and Management

Volumn 20, Issue 2, 2011, Pages 198-216

  Choo, Hyungsuk ^a   Park, Sun Young ^b   Petrick, James F ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF SAN FRANCISCO   (United States)

Author keywords

Brand identification; Branding; Destination; Internal marketing; Residents

Indexed keywords

EID: 78651263483     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.536079     Document Type: Article

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