Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt

Journal of Islamic Marketing

Volumn 5, Issue 3, 2014, Pages 414-445

  Hammad, Hadeer ^a   El Bassiouny, Noha ^a   Paul, Pallab ^b   Mukhopadhyay, Kausiki ^b  

^a GERMAN UNIVERSITY IN CAIRO   (Egypt)

^b UNIVERSITY OF DENVER   (United States)

Author keywords

Business ethics; Cause related marketing; Corporate social responsibility; Egypt; Islamic business strategies

Indexed keywords

EID: 84919399801     PISSN: 17590833     EISSN: 17590841     Source Type: Journal    
DOI: 10.1108/JIMA-10-2013-0076     Document Type: Article

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