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Volumn 13, Issue 2, 2004, Pages 116-124

Effects of price premium and product type on the choice of cause-related brands: A Singapore perspective

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EID: 84993017500     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410529744     Document Type: Article
Times cited : (66)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.