Mechanisms of power and action for cause-related marketing: Perspectives of enterprise and non-profit organizations

Baltic Journal of Management

Volumn 3, Issue 1, 2008, Pages 92-104

  Du, Lanying ^a   Hou, Jundong ^a   Huang, Yupeng ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Cause marketing; Non profit organizations; Social responsibility

Indexed keywords

EID: 49249118033     PISSN: 17465265     EISSN: None     Source Type: Journal    
DOI: 10.1108/17465260810844284     Document Type: Article

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