When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing

Journal of Public Policy and Marketing

Volumn 22, Issue 2, 2003, Pages 170-180

  Douglas Olsen, G ^a   Pracejus, John W ^b   Brown, Norman R ^c  

^a Department of Marketing ^*

^b School of Business

^c UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347544200     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.22.2.170.17641     Document Type: Review

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