메뉴 건너뛰기




Volumn 32, Issue 4, 2003, Pages 19-28

On the prevalence and impact of vague quantifiers in the advertising of cause-related marketing (crm)

Author keywords

[No Author keywords available]

Indexed keywords


EID: 2442448481     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639146     Document Type: Article
Times cited : (129)

References (27)
  • 2
    • 23044521244 scopus 로고    scopus 로고
    • The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
    • Spring
    • Barone, Michael J., Anthony D. Myazaki, and Kimberly Taylor (2000), “The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?” Journal of the Academy of Marketing Science, 28 (Spring), 248-262.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , pp. 248-262
    • Barone, M.J.1    Myazaki, A.D.2    Taylor, K.3
  • 3
    • 84984517062 scopus 로고
    • How Probable Is Probable? A Numerical Translation ofVerbal Probability Expressions
    • Beyth-Marom, R. (1982), “How Probable Is Probable? A Numerical Translation ofVerbal Probability Expressions, ” Journal of Forecasting, 1, 257-269.
    • (1982) Journal of Forecasting , vol.1 , pp. 257-269
    • Beyth-Marom, R.1
  • 6
    • 85023813959 scopus 로고    scopus 로고
    • Office of the Attorney General
    • “Draft Report on Cause Marketing” (1999), Office of the Attorney General, State of Wisconsin.
    • (1999) State of Wisconsin
  • 7
    • 0012075802 scopus 로고
    • Some Effects of Vocabulary and Communication Task on the Understanding and Use of Vague Probability Expressions
    • Fillenbaum, Samuel, Thomas S. Wallsten, Brent L. Cohen, and James A. Cox (1991), “Some Effects of Vocabulary and Communication Task on the Understanding and Use of Vague Probability Expressions, ” American Journal of Psychology, 104 (1), 35-60.
    • (1991) American Journal of Psychology , vol.104 , Issue.1 , pp. 35-60
    • Fillenbaum, S.1    Wallsten, T.S.2    Cohen, B.L.3    Cox, J.A.4
  • 8
    • 0002646498 scopus 로고
    • Recent Developments in FTC Policy on Deception
    • July
    • Ford, Gary T., and John E. Calfee (1986), “Recent Developments in FTC Policy on Deception, ” Journal of Marketing, 50 (July), 82-103.
    • (1986) Journal of Marketing , vol.50 , pp. 82-103
    • Ford, G.T.1    Calfee, J.E.2
  • 9
    • 0034337201 scopus 로고    scopus 로고
    • Response Latencies in the Analysis of Conjoint Choice Experiments
    • August
    • Haaijer, Rinus, Wagner Kamakura, and Michel Wedel (2000), “Response Latencies in the Analysis of Conjoint Choice Experiments, ” Journal of Marketing Research, 37 (August), 376-382.
    • (2000) Journal of Marketing Research , vol.37 , pp. 376-382
    • Haaijer, R.1    Kamakura, W.2    Wedel, M.3
  • 10
    • 2442605738 scopus 로고
    • Cause Related Marketing: Selected Effects of Price and Charitable Donations
    • Holmes, John H., and Christopher J. Kilbane (1993), “Cause Related Marketing: Selected Effects of Price and Charitable Donations, ” Journal of Nonprofit and Public Sector Marketing, 1 (4), 67-83.
    • (1993) Journal of Nonprofit and Public Sector Marketing , vol.1 , Issue.4 , pp. 67-83
    • Holmes, J.H.1    Kilbane, C.J.2
  • 12
    • 0031185085 scopus 로고    scopus 로고
    • Communicating Uncertainty: Framing Effects on Responses to Vague Probabilities
    • Kuhn, Kristine M. (1997), “Communicating Uncertainty: Framing Effects on Responses to Vague Probabilities, ” Organizational Behavior and Human Decision Processes, 71 (1), 55-83.
    • (1997) Organizational Behavior and Human Decision Processes , vol.71 , Issue.1 , pp. 55-83
    • Kuhn, K.M.1
  • 15
    • 84990235577 scopus 로고    scopus 로고
    • The Role of Brand/Cause Fit in the Effectiveness of Cause Related Marketing Campaigns
    • press
    • Pracejus, John W., and G. Douglas Olsen (in press), “The Role of Brand/Cause Fit in the Effectiveness of Cause Related Marketing Campaigns, ” Journal of Business Research.
    • Journal of Business Research
    • Pracejus, J.W.1    Douglas Olsen, G.2
  • 16
    • 21144473546 scopus 로고
    • Proving and Disproving Materiality of Deceptive Advertising Claims
    • Richards, Jef I., and Ivan L. Preston (1992), “Proving and Disproving Materiality of Deceptive Advertising Claims, ” Journal of Public Policy and Marketing, 11 (2), 45-56.
    • (1992) Journal of Public Policy and Marketing , vol.11 , Issue.2 , pp. 45-56
    • Richards, J.I.1    Preston, I.L.2
  • 17
    • 51249169344 scopus 로고
    • Consumer Perceptions of Organizations That Use Cause Related Marketing
    • Ross, John K., III, Larry T. Patterson, and Mary Ann Stutts (1992), “Consumer Perceptions of Organizations That Use Cause Related Marketing, ” Journal of the Academy of Marketing Science, 20 (1), 93-98.
    • (1992) Journal of the Academy of Marketing Science , vol.20 , Issue.1 , pp. 93-98
    • Ross, J.K.1    Stutts, L.T.P.2
  • 18
    • 2442488043 scopus 로고
    • On Representation of Quantifiers
    • Routh, David A. (1994), “On Representation of Quantifiers, ” Journal of Semantics, 11, 199-214.
    • (1994) Journal of Semantics , vol.11 , pp. 199-214
    • Routh, D.A.1
  • 19
    • 0035540674 scopus 로고    scopus 로고
    • Designing Conjoint Choice Experiments Using Managers Prior Beliefs, ”
    • November
    • Sandor, Zsolt, and Michel Wedel (2001), “Designing Conjoint Choice Experiments Using Managers’ Prior Beliefs, ” Journal of Marketing Research, 38 (November), 430-444.
    • (2001) Journal of Marketing Research , vol.38 , pp. 430-444
    • Sandor, Z.1    Wedel, M.2
  • 20
    • 0000918507 scopus 로고
    • The Specific Meanings of Certain Terms Indicating Differing Degrees of Frequency
    • Simpson, R. H. (1944), “The Specific Meanings of Certain Terms Indicating Differing Degrees of Frequency, ” Quarterly Journal of Speech, 49, 146-151.
    • (1944) Quarterly Journal of Speech , vol.49 , pp. 146-151
    • Simpson, R.H.1
  • 21
    • 22644449315 scopus 로고    scopus 로고
    • The Effect of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand
    • Strahilevitz, Michal (1999), “The Effect of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand, ” Journal of Consumer Psychology, 8 (3), 215-241.
    • (1999) Journal of Consumer Psychology , vol.8 , Issue.3 , pp. 215-241
    • Strahilevitz, M.1
  • 22
    • 0032357160 scopus 로고    scopus 로고
    • Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
    • March
    • Strahilevitz, Michal, and John G. Meyers (1998), “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell, ” Journal of Consumer Research, 24 (March), 434-446.
    • (1998) Journal of Consumer Research , vol.24 , pp. 434-446
    • Strahilevitz, M.1    Meyers, J.G.2
  • 23
    • 0002719999 scopus 로고
    • Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
    • July
    • Varadarajan P Rajan, and Anil Menon (1988), “Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy, ” Journal of Marketing, 52 (July), 58-74.
    • (1988) Journal of Marketing , vol.52 , pp. 58-74
    • Rajan, V.P.1    Menon, A.2
  • 25
    • 0012073258 scopus 로고
    • Preferences and Reasons for Communicating Probabilistic Information in Verbal or Numerical Terms
    • Wallsten, Thomas S., David V. Budescu, Rami Zwick, and Steven M. Kemp (1993), “Preferences and Reasons for Communicating Probabilistic Information in Verbal or Numerical Terms, ” Bulletin of the Psychonomic Society, 31 (2), 135-138.
    • (1993) Bulletin of the Psychonomic Society , vol.31 , Issue.2 , pp. 135-138
    • Wallsten, T.S.1    Budescu, D.V.2    Zwick, R.3    Kemp, S.M.4
  • 26
    • 0032261297 scopus 로고    scopus 로고
    • A Typology of Consumer Responses to Cause Related Marketing: From Skeptics to Socially Concerned
    • Webb, Debora J., and Louis A. Mohr (1998), “A Typology of Consumer Responses to Cause Related Marketing: From Skeptics to Socially Concerned, ” Journal of Public Policy and Marketing, 17 (2), 226-238.
    • (1998) Journal of Public Policy and Marketing , vol.17 , Issue.2 , pp. 226-238
    • Webb, D.J.1    Mohr, L.A.2
  • 27
    • 84984108945 scopus 로고
    • How Much Is ‘Quite a Bit? Mapping Between Numerical Values and Vague Quantifiers, ”
    • Wright, Daniel B., George D. Gaskell, and Colm A. O’Muircheartaigh (1994), “How Much Is ‘Quite a Bit’? Mapping Between Numerical Values and Vague Quantifiers, ” Applied Cognitive Psychology, 8, 479-496.
    • (1994) Applied Cognitive Psychology , vol.8 , pp. 479-496
    • Wright, D.B.1    Gaskell, G.D.2    O’Muircheartaigh, C.A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.