A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands

Journal of International Marketing

Volumn 19, Issue 2, 2011, Pages 30-44

  Becker Olsen, Karen L ^a   Taylor, Charles R ^b   Hill, Ronald Paul ^c   Yalcinkaya, Goksel ^d  

^a The College of New Jersey   (United States)

^b Department of Marketing ^*  (United States)

^c VILLANOVA UNIVERSITY   (United States)

^d UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Advertising; Corporate social responsibility; Culture; Global consumer culture positioning; Survey research

Indexed keywords

EID: 79959692935     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.19.2.30     Document Type: Article

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