Consumers and CRM: A national and global perspective

Journal of Consumer Marketing

Volumn 21, Issue 2-3, 2004, Pages 183-189

  Endacott, Roy William John ^a  

^a Endacott Associates   (Australia)

Author keywords

Cause marketing; Consumer research; International marketing; Social accounting

Indexed keywords

EID: 3042647062     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410534731     Document Type: Review

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