Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR

Journal of Consumer Marketing

Volumn 28, Issue 1, 2011, Pages 27-39

  Sheikh, Sana ur Rehman ^a   Beise Zee, Rian ^b  

^a UNIVERSITY OF BALOCHISTAN   (Pakistan)

^b ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Cause marketing; Consumer behaviour; Corporate social responsibility

Indexed keywords

EID: 78751638920     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111101921     Document Type: Article

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