The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market

International Journal of Consumer Studies

Volumn 36, Issue 4, 2012, Pages 369-384

  Karem Kolkailah, Salma ^a   Abou Aish, Ehab ^b   El Bassiouny, Noha ^a  

^a GERMAN UNIVERSITY IN CAIRO   (Egypt)

^b CAIRO UNIVERSITY   (Egypt)

Author keywords

Consumer attitude; Consumer awareness; Consumer behavioural intentions; Corporate social responsibility; Purchasing criteria

Indexed keywords

EID: 84867382188     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2011.01070.x     Document Type: Article

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