Cause's attributes influencing consumer's purchasing intention: Empirical evidence from China

Asia Pacific Journal of Marketing and Logistics

Volumn 20, Issue 4, 2008, Pages 363-380

  Hou, Jundong ^a   du, Lanying ^a   li, Jianfeng ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Buying behavior; Cause marketing; China; Consumer behavior

Indexed keywords

EID: 84865809443     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850810909704     Document Type: Article

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