The moderating influence of consumers' temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns

Journal of Advertising

Volumn 39, Issue 2, 2010, Pages 35-50

  Tangari, Andrea Heintz ^a   Folse, Judith Anne Garretson ^b   Burton, Scot ^c   Kees, Jeremy ^d  

^a WAYNE STATE UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ARKANSAS   (United States)

^d VILLANOVA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953856086     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390203     Document Type: Article

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