Overcoming skepticism towards cause related claims: The case of Norway

International Marketing Review

Volumn 26, Issue 3, 2009, Pages 312-326

  Singh, Sangeeta ^a   Kristensen, Lene ^b   Villaseñor, Erika ^c  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b Apokjeden AS/Apotek1 Norge AS   (Norway)

^c Mexican Division   (Mexico)

Author keywords

Advertising; Cause marketing; Consumer behaviour; Norway

Indexed keywords

EID: 67650909318     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330910960807     Document Type: Article

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