The impact of internal and external reference prices on brand choice: The moderating role of contextual variables

Journal of Retailing

Volumn 74, Issue 3, 1998, Pages 401-426

  Kumar, V ^a   Karande, Kiran ^b   Reinartz, Werner J ^a  

^a UNIVERSITY OF HOUSTON   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032160816     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0022-4359(99)80102-X     Document Type: Article

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