Examining differences in consumer reactions to partitioned prices with a variable number of price components

Journal of Business Research

Volumn 61, Issue 7, 2008, Pages 724-731

  Carlson, Jay P ^a   Weathers, Danny ^b  

^a CLARKSON UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Partitioned prices; Perceived fairness; Price estimation; Price recall; Purchase intentions; Trustworthiness

Indexed keywords

EID: 41949098314     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.09.005     Document Type: Article

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