Incommensurate resources: Not just more of the same

Journal of Marketing Research

Volumn 40, Issue 1, 2003, Pages 26-38

  Nunes, Joseph C ^a   Whan Park, C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037292260     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.1.26.19131     Document Type: Article

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