A citation and profiling analysis of pricing research from 1980 to 2010

Journal of Business Research

Volumn 65, Issue 7, 2012, Pages 1010-1024

  Leone, Robert P ^a   Robinson, Larry M ^b   Bragge, Johanna ^c   Somervuori, Outi ^c  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Citation analysis; Marketing journal impact; Price; Pricing; Pricing strategy; Research profiling

Indexed keywords

EID: 84861571632     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.04.007     Document Type: Article

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