Partitioned presentation of multicomponent bundle prices: Evaluation, choice and underlying processing effects

Journal of Consumer Psychology

Volumn 12, Issue 3, 2002, Pages 215-229

  Chakravarti, Dipankar ^a   Krish, Rajan ^d   Paul, Pallab ^b   Srivastava, Joydeep ^c  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF DENVER   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038797821     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/153276602760335068     Document Type: Article

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