The impact of add-on features on consumer product evaluations

Journal of Consumer Research

Volumn 36, Issue 1, 2009, Pages 17-28

  Bertini, Marco ^a   Ofek, Elie ^b   Ariely, Dan ^c  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b HARVARD BUSINESS SCHOOL   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649197478     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/596717     Document Type: Article

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