-
1
-
-
0000505474
-
Determinants of continuity in conventional industrial channel dyads
-
Anderson, Erin, & Weitz, Barton. (1989). "Determinants of Continuity in Conventional Industrial Channel Dyads," Marketing Science, 8, 310-323.
-
(1989)
Marketing Science
, vol.8
, pp. 310-323
-
-
Anderson, E.1
Weitz, B.2
-
2
-
-
0000906501
-
The use of pledges to build and sustain commitment in distribution channels
-
Anderson, Erin, & Weitz, Barton. (1992). "The Use of Pledges to Build and Sustain Commitment in Distribution Channels," Journal of Marketing Research, 24, 18-34.
-
(1992)
Journal of Marketing Research
, vol.24
, pp. 18-34
-
-
Anderson, E.1
Weitz, B.2
-
3
-
-
0002672359
-
A model of distributor firm and manufacturer firm working partnerships
-
Anderson, James C., & Narus, James A. (1990). "A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54, 42-58.
-
(1990)
Journal of Marketing
, vol.54
, pp. 42-58
-
-
Anderson, J.C.1
Narus, J.A.2
-
4
-
-
0031362920
-
Reducing buyer search costs: Implications for electronic marketplaces
-
Bakos, J. Yannis. (1997). "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, 43, 1676-1692.
-
(1997)
Management Science
, vol.43
, pp. 1676-1692
-
-
Bakos, J.Y.1
-
5
-
-
0012319518
-
A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?
-
Boulding, William, & Kirmani, Amna. (1993). "A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, 20, 111-123.
-
(1993)
Journal of Consumer Research
, vol.20
, pp. 111-123
-
-
Boulding, W.1
Kirmani, A.2
-
6
-
-
21344475977
-
An integrative framework for understanding two-sided persuasion
-
Crowley, Ayn E., & Hoyer, Wayne D. (1994). "An Integrative Framework for Understanding Two-Sided Persuasion," Journal of Consumer Research, 20, 561-574.
-
(1994)
Journal of Consumer Research
, vol.20
, pp. 561-574
-
-
Crowley, A.E.1
Hoyer, W.D.2
-
7
-
-
0031502147
-
An examination of the nature of trust in buyer-seller relationships
-
Doney, Patricia M., & Cannon, Joseph P. (1997). "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, 61, 35-51.
-
(1997)
Journal of Marketing
, vol.61
, pp. 35-51
-
-
Doney, P.M.1
Cannon, J.P.2
-
8
-
-
0001336426
-
Agency theory: An assessment and review
-
Eisenhardt, Kathleen M. (1989). "Agency Theory: An Assessment and Review," Academy of Management Review, 14, 57-74.
-
(1989)
Academy of Management Review
, vol.14
, pp. 57-74
-
-
Eisenhardt, K.M.1
-
9
-
-
0000465251
-
One-sided versus two-sided comparative message appeals for new brand introductions
-
Etgar, Michael, & Goodwin, Stephen. (1982). "One-sided versus Two-sided Comparative Message Appeals for New Brand Introductions," Journal of Consumer Research, 9, 460-465.
-
(1982)
Journal of Consumer Research
, vol.9
, pp. 460-465
-
-
Etgar, M.1
Goodwin, S.2
-
10
-
-
84952212995
-
Comparative analyses of the relative effectiveness of one-sided and two-sided communications for contrasting products
-
Golden, Linda L., & Alpert, Mark I. (1987). "Comparative Analyses of the Relative Effectiveness of One-sided and Two-sided Communications for Contrasting Products," Journal of Advertising, 16, 18-28.
-
(1987)
Journal of Advertising
, vol.16
, pp. 18-28
-
-
Golden, L.L.1
Alpert, M.I.2
-
11
-
-
0031318788
-
Comparative versus noncomparative advertising: A meta-analysis
-
Grewal, Dhruv, Kavanoor, Sukumar, Fern, Edward F., Costley, Carolyn, & Barnes, James. (1997). "Comparative Versus Noncomparative Advertising: A Meta-Analysis," Journal of Marketing, 61, 1-15.
-
(1997)
Journal of Marketing
, vol.61
, pp. 1-15
-
-
Grewal, D.1
Kavanoor, S.2
Fern, E.F.3
Costley, C.4
Barnes, J.5
-
12
-
-
0002396971
-
Comparative advertising effectiveness: The role of involvement and source credibility
-
Gotlieb, Jerry B., & Sarel, Dan. (1991). "Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility," Journal of Advertising, 20, 38-45.
-
(1991)
Journal of Advertising
, vol.20
, pp. 38-45
-
-
Gotlieb, J.B.1
Sarel, D.2
-
13
-
-
51249169104
-
The influence of type of advertisement, price, and source credibility on perceived quality
-
Gotlieb, Jerry B., & Sarel, Dan. (1992). "The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality," Journal of the Academy of Marketing Science, 20, 3, 253-260.
-
(1992)
Journal of the Academy of Marketing Science
, vol.20
, Issue.3
, pp. 253-260
-
-
Gotlieb, J.B.1
Sarel, D.2
-
14
-
-
0000622880
-
The persuasive effects of source credibility in buy and lease situations
-
Harmon, Robert R., & Coney, Kenneth A. (1982). "The Persuasive Effects of Source Credibility in Buy and Lease Situations," Journal of Marketing Research, 14, 255-260.
-
(1982)
Journal of Marketing Research
, vol.14
, pp. 255-260
-
-
Harmon, R.R.1
Coney, K.A.2
-
15
-
-
0037790718
-
Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents
-
this issue
-
Häubl, Gerald, & Murray, Kyle B. (2003). "Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents," Journal of Consumer Psychology, this issue.
-
(2003)
Journal of Consumer Psychology
-
-
Häubl, G.1
Murray, K.B.2
-
16
-
-
0034340397
-
Consumer decision making in online shopping environments: The effects of interactive decision aids
-
Häubl, Gerald, & Trifts, Valerie. (2000). "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, 19, 4-21.
-
(2000)
Marketing Science
, vol.19
, pp. 4-21
-
-
Häubl, G.1
Trifts, V.2
-
17
-
-
84985209664
-
Field dependence and attitude change: Source credibility can alter persuasion by affecting message-relevant thinking
-
Heesacker, Martin, Petty, Richard E., & Cacioppo, John T. (1983). "Field Dependence and Attitude Change: Source Credibility can Alter Persuasion by Affecting Message-relevant Thinking," Journal of Personality, 51, 4, 653-666.
-
(1983)
Journal of Personality
, vol.51
, Issue.4
, pp. 653-666
-
-
Heesacker, M.1
Petty, R.E.2
Cacioppo, J.T.3
-
18
-
-
0004254851
-
-
New Haven, CT: Yale University Press
-
Hovland, Carl I., Janis, Irving L., & Kelley, Harold H. (1953). Communication and Persuasion, New Haven, CT: Yale University Press.
-
(1953)
Communication and Persuasion
-
-
Hovland, C.I.1
Janis, I.L.2
Kelley, H.H.3
-
19
-
-
77956798433
-
From acts to dispositions
-
ed. Leonard Berkowitz, New York: Academic Press
-
Jones, Edward E., & Davis, Keith E. (1965). "From Acts to Dispositions," Advances in Experimental Psychology, ed. Leonard Berkowitz, New York: Academic Press. 219-266.
-
(1965)
Advances in Experimental Psychology
, pp. 219-266
-
-
Jones, E.E.1
Davis, K.E.2
-
20
-
-
0002679544
-
The actor and the observer: Divergent perceptions of the causes of behavior
-
Jones, Edward E. et al., eds., Morristown, NJ: General Learning Press
-
Jones, Edward E., & Nisbett, Richard E. (1971). "The Actor and the Observer: Divergent Perceptions of the Causes of Behavior," in Attribution; Perceiving the Causes of Behavior, Jones, Edward E. et al., eds., Morristown, NJ: General Learning Press, 79-84.
-
(1971)
Attribution; Perceiving the Causes of Behavior
, pp. 79-84
-
-
Jones, E.E.1
Nisbett, R.E.2
-
21
-
-
0001743681
-
The processes of causal attribution
-
Kelly, Harold H. (1973). "The Processes of Causal Attribution," American Psychologist, 28, 107-128.
-
(1973)
American Psychologist
, vol.28
, pp. 107-128
-
-
Kelly, H.H.1
-
22
-
-
0034382906
-
No pain, no gain: A critical review of the literature on signaling unobservable product quality
-
Kirmani, Amna, & Rao, Akshay R. (2000). "No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality," Journal of Marketing, 64, 66-79.
-
(2000)
Journal of Marketing
, vol.64
, pp. 66-79
-
-
Kirmani, A.1
Rao, A.R.2
-
23
-
-
84965470384
-
Information displays and decision processes
-
Kleinmuntz, Don N., & Schkade, David A. (1993). "Information Displays and Decision Processes," Psychological Science, 4, 221-227.
-
(1993)
Psychological Science
, vol.4
, pp. 221-227
-
-
Kleinmuntz, D.N.1
Schkade, D.A.2
-
24
-
-
0038422543
-
The influence of information technology on information asymmetry in product markets
-
Kulkarni, Subodh. (2000), "The Influence of Information Technology on Information Asymmetry in Product Markets," Journal of Business and Economic Studies, 6, 55-71.
-
(2000)
Journal of Business and Economic Studies
, vol.6
, pp. 55-71
-
-
Kulkarni, S.1
-
25
-
-
0000640658
-
Signals and choices in a competitive interaction: The role of moves and messages
-
Moore, Marian Chapman. (1992). "Signals and Choices in a Competitive Interaction: the Role of Moves and Messages," Management Science, 38, 4, 483-500.
-
(1992)
Management Science
, vol.38
, Issue.4
, pp. 483-500
-
-
Moore, M.C.1
-
26
-
-
21344475322
-
The commitment-trust theory of relationship marketing
-
Morgan, Robert M., & Hunt, Shelby D. (1994). "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58, 20-38.
-
(1994)
Journal of Marketing
, vol.58
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
27
-
-
0038083899
-
Banks hold the key to online trust
-
Pastore, Michael. (2001). "Banks Hold the Key to Online Trust," CyberAtlas, [http://cyberatlas.internet.com/markets/finance/article/0,5961_865911,00.html].
-
(2001)
CyberAtlas
-
-
Pastore, M.1
-
29
-
-
0035530176
-
Signaling strategies in competitive interaction: Building reputations and hiding the truth
-
Prabhu, Jaideep, & Stewart, David W. (2001). "Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth," Journal of Marketing Research, 38, 62-72.
-
(2001)
Journal of Marketing Research
, vol.38
, pp. 62-72
-
-
Prabhu, J.1
Stewart, D.W.2
-
30
-
-
0003103997
-
Shortcomings in the attribution process: On the origins and maintenance of erroneous social assessments
-
Daniel Kahneman, Paul Slovic, and Amos Tversky, eds., Cambridge, UK: Cambridge University Press
-
Ross, Lee, & Anderson, Craig. (1982). "Shortcomings in the Attribution Process: On the Origins and Maintenance of Erroneous Social Assessments," in Judgment Under Uncertainty: Heuristics and Biases, Daniel Kahneman, Paul Slovic, and Amos Tversky, eds., Cambridge, UK: Cambridge University Press, 129-52.
-
(1982)
Judgment Under Uncertainty: Heuristics and Biases
, pp. 129-152
-
-
Ross, L.1
Anderson, C.2
-
31
-
-
84973816383
-
Studied trust: Building new forms of cooperation in a volatile economy
-
Sabel, Charles F. (1993). "Studied Trust: Building New Forms of Cooperation in a Volatile Economy," Human Relations, 46, 9, 1133-1170.
-
(1993)
Human Relations
, vol.46
, Issue.9
, pp. 1133-1170
-
-
Sabel, C.F.1
-
32
-
-
0038083897
-
Attributional processes and effects in promotional situations
-
Smith, Robert E., & Hunt, Shelby D. (1978). "Attributional Processes and Effects in Promotional Situations," Journal of Consumer Research, 5, 149-158.
-
(1978)
Journal of Consumer Research
, vol.5
, pp. 149-158
-
-
Smith, R.E.1
Hunt, S.D.2
-
33
-
-
0003957341
-
-
Cambridge MA: Harvard University Press
-
Spence, Michael. (1974). Market-Signaling, Cambridge MA: Harvard University Press.
-
(1974)
Market-Signaling
-
-
Spence, M.1
-
34
-
-
0002399496
-
The persuasive effect of source credibility: Tests of cognitive response
-
Sternthal, Brian, Dholakia, Ruby, & Leavitt, Clark. (1978). "The Persuasive Effect of Source Credibility: Tests of Cognitive Response," Journal of Consumer Research, 4, 252-260.
-
(1978)
Journal of Consumer Research
, vol.4
, pp. 252-260
-
-
Sternthal, B.1
Dholakia, R.2
Leavitt, C.3
-
35
-
-
0001409870
-
The interaction between comparative advertising and copy claim variation
-
Swinyard, William R. (1981). "The Interaction Between Comparative Advertising and Copy Claim Variation," Journal of Marketing Research, 18, 175-186.
-
(1981)
Journal of Marketing Research
, vol.18
, pp. 175-186
-
-
Swinyard, W.R.1
|