The price of "Free"-dom: consumer sensitivity to promotions with negative contextual influences

Journal of Consumer Research

Volumn 33, Issue 3, 2006, Pages 384-392

  Chandran, Sucharita ^a   Morwitz, Vicki G ^b  

^a BOSTON UNIVERSITY   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845737043     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/508439     Document Type: Article

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