The effects of price bundling on consumer evaluations of product offerings

International Journal of Research in Marketing

Volumn 16, Issue 2, 1999, Pages 129-142

  Johnson, Michael D ^a   Herrmann, Andreas ^b   Bauer, Hans H ^c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b JOHANNES GUTENBERG UNIVERSITY   (Germany)

^c UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Consumer evaluations; Framing; Mental accounting; Price bundling

Indexed keywords

EID: 0010144638     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(99)00004-x     Document Type: Article

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