Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes

Marketing Letters

Volumn 13, Issue 1, 2002, Pages 27-40

  Lee, Yih Hwai ^a   Han, Cheng Yuen ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Attitude effects; Partitioned pricing

Indexed keywords

EID: 0347699647     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1015011108224     Document Type: Article

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