-
1
-
-
0030504174
-
Branded variants: a retail perspective
-
Bergen, M., Dutta, S. and Shugan, S.M. (1996), “Branded variants: a retail perspective”, Journal of Marketing Research, Vol. 33 No. 2, pp. 9-19.
-
(1996)
Journal of Marketing Research
, vol.33
, Issue.2
, pp. 9-19
-
-
Bergen, M.1
Dutta, S.2
Shugan, S.M.3
-
2
-
-
0002233582
-
Prices and price/quality relationships: a longitudinal analysis
-
Curry, D.J. and Riesz, P.C. (1988), “Prices and price/quality relationships: a longitudinal analysis”, Journal of Marketing, Vol. 52 No. 1, pp. 36-51.
-
(1988)
Journal of Marketing
, vol.52
, Issue.1
, pp. 36-51
-
-
Curry, D.J.1
Riesz, P.C.2
-
3
-
-
0000993863
-
Do higher prices signal higher quality?
-
Gerstner, E. (1985), “Do higher prices signal higher quality?”, Journal of Marketing Research, Vol. 22 No. 5, pp. 209-215.
-
(1985)
Journal of Marketing Research
, vol.22
, Issue.5
, pp. 209-215
-
-
Gerstner, E.1
-
4
-
-
0000050520
-
Norm theory: comparing reality to its alternatives
-
Kahneman, D. and Miller, D.T. (1986), “Norm theory: comparing reality to its alternatives”, Psychological Review, Vol. 93, pp. 136-153.
-
(1986)
Psychological Review
, vol.93
, pp. 136-153
-
-
Kahneman, D.1
Miller, D.T.2
-
5
-
-
0003119349
-
Contextual influences on perceptions of merchant-supplied reference prices
-
Lichtenstein, D.R. and Bearden, W.O. (1989), “Contextual influences on perceptions of merchant-supplied reference prices”, Journal of Consumer Research, Vol. 16 No. 6, pp. 55-66.
-
(1989)
Journal of Consumer Research
, vol.16
, Issue.6
, pp. 55-66
-
-
Lichtenstein, D.R.1
Bearden, W.O.2
-
6
-
-
0000906392
-
The relationship between perceived and objective price-quality
-
Lichtenstein, D.R. and Burton, S. (1989), “The relationship between perceived and objective price-quality”, Journal of Marketing Research, Vol. 26 No. 11, pp. 429-443.
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.11
, pp. 429-443
-
-
Lichtenstein, D.R.1
Burton, S.2
-
7
-
-
0000867819
-
The effect of semantic cues on consumer perceptions of reference price advertisements
-
Lichtenstein, D.R., Burton, S. and Karson, E. (1991), “The effect of semantic cues on consumer perceptions of reference price advertisements”, Journal of Consumer Research, Vol. 18 No. 12, pp. 380-391.
-
(1991)
Journal of Consumer Research
, vol.18
, Issue.12
, pp. 380-391
-
-
Lichtenstein, D.R.1
Burton, S.2
Karson, E.3
-
8
-
-
0002099832
-
Buyers' subjective perceptions of price
-
Monroe, K.B. (1973), “Buyers' subjective perceptions of price”, Journal of Marketing Research, Vol. 10 No. 2, pp. 70-80.
-
(1973)
Journal of Marketing Research
, vol.10
, Issue.2
, pp. 70-80
-
-
Monroe, K.B.1
-
9
-
-
0039000533
-
The chaos in competition indicated by consumer reports
-
Morris, R.T. and Bronson, C.S. (1969), “The chaos in competition indicated by consumer reports”, Journal of Marketing, Vol. 33 No. 7, pp. 26-43.
-
(1969)
Journal of Marketing
, vol.33
, Issue.7
, pp. 26-43
-
-
Morris, R.T.1
Bronson, C.S.2
-
10
-
-
0033479334
-
Hypothesis-consistent testing and semantic priming in the anchoring paradigm: a selective accessibility model
-
Mussweiler, T. and Strack, F. (1999), “Hypothesis-consistent testing and semantic priming in the anchoring paradigm: a selective accessibility model”, Journal of Experimental Social Psychology, Vol. 35, pp. 136-164.
-
(1999)
Journal of Experimental Social Psychology
, vol.35
, pp. 136-164
-
-
Mussweiler, T.1
Strack, F.2
-
11
-
-
0013003866
-
Consumer knowledge: its measurement and extent
-
Oxenfeldt, A.R. (1950), “Consumer knowledge: its measurement and extent”, Review of Economics and Statistics, Vol. 32, pp. 300-314.
-
(1950)
Review of Economics and Statistics
, vol.32
, pp. 300-314
-
-
Oxenfeldt, A.R.1
-
12
-
-
0000806819
-
Perceived risk and price reliance schemata as price-perceived quality mediators
-
C.C. Heath and Company Lexington, MA
-
Peterson, R.A. and Wilson, W.R. (1985), “Perceived risk and price reliance schemata as price-perceived quality mediators”, in Ed. Jacoby, J. and Ed. Olson, J.C. (Eds), Perceived Quality: How Consumers View Stores and Merchandise, C.C. Heath and Company, Lexington, MA, pp. 247-268.
-
(1985)
Perceived Quality: How Consumers View Stores and Merchandise
, pp. 247-268
-
-
Peterson, R.A.1
Wilson, W.R.2
-
13
-
-
0039593283
-
Price versus quality in the marketplace, 1961-1975
-
Riesz, P.C. (1978), “Price versus quality in the marketplace, 1961-1975”, Journal of Retailing, Vol. 54 No. 4, pp. 15-28.
-
(1978)
Journal of Retailing
, vol.54
, Issue.4
, pp. 15-28
-
-
Riesz, P.C.1
-
14
-
-
0005039461
-
Price-quality correlations for packaged food products
-
Riesz, P.C. (1979), “Price-quality correlations for packaged food products”, Journal of Consumer Affairs, Vol. 13 No. 4, pp. 236-247.
-
(1979)
Journal of Consumer Affairs
, vol.13
, Issue.4
, pp. 236-247
-
-
Riesz, P.C.1
-
16
-
-
0011906993
-
New evidence on price and product quality
-
Sproles, G.B. (1977), “New evidence on price and product quality”, Journal of Consumer Affairs, Vol. 11 No. 2, pp. 63-77.
-
(1977)
Journal of Consumer Affairs
, vol.11
, Issue.2
, pp. 63-77
-
-
Sproles, G.B.1
-
17
-
-
0002920351
-
Using information-processing theory to design marketing strategies
-
Tybout, A.M., Calder, B.J. and Sternthal, B. (1981), “Using information-processing theory to design marketing strategies”, Journal of Marketing Research, Vol. 18 No. 2, pp. 73-79.
-
(1981)
Journal of Marketing Research
, vol.18
, Issue.2
, pp. 73-79
-
-
Tybout, A.M.1
Calder, B.J.2
Sternthal, B.3
-
18
-
-
0002658640
-
The effect of plausible and exaggerated reference price on consumer perceptions and price search
-
Urbany, J.E., Bearden, W.O. and Weilbaker, D.C. (1988), “The effect of plausible and exaggerated reference price on consumer perceptions and price search”, Journal of Consumer Research, Vol. 13 No. 9, pp. 250-256.
-
(1988)
Journal of Consumer Research
, vol.13
, Issue.9
, pp. 250-256
-
-
Urbany, J.E.1
Bearden, W.O.2
Weilbaker, D.C.3
-
19
-
-
0000187620
-
A reference price model of brand choice for frequently purchased products
-
Winer, R.S. (1986), “A reference price model of brand choice for frequently purchased products”, Journal of Consumer Research, Vol. 13 No. 9, pp. 250-256.
-
(1986)
Journal of Consumer Research
, vol.13
, Issue.9
, pp. 250-256
-
-
Winer, R.S.1
|