Psychological reactance to online recommendation services

Information and Management

Volumn 46, Issue 8, 2009, Pages 448-452

  Lee, Gyudong ^a   Lee, Won Jun ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Online shopping; Personalization; Psychological reactance; Recommendation; Threat to freedom

Indexed keywords

EXPERIMENTAL STUDIES; ONLINE SHOPPING; PERSONALIZATIONS; PERSONALIZED RECOMMENDATION;

ELECTRONIC COMMERCE;

EID: 71849090911     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2009.07.005     Document Type: Article

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