Bundles = discount? Revisiting complex theories of bundle effects

Journal of Product and Brand Management

Volumn 16, Issue 7, 2007, Pages 492-500

  Heeler, Roger M ^a   Nguyen, Adam ^b   Buff, Cheryl ^b  

^a YORK UNIVERSITY   (Canada)

^b SIENA COLLEGE   (United States)

Author keywords

Consumer behaviour; Pricing; Product mix

Indexed keywords

EID: 36249009502     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710834940     Document Type: Article

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