Advertising Spending and Perceived Quality

Marketing Letters

Volumn 11, Issue 3, 2000, Pages 221-233

  Moorthy, Sridhar ^a   Zhao, Hao ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Advertising spending; Perceived quality

Indexed keywords

EID: 0009829149     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008135126025     Document Type: Article

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