Response modeling with nonrandom marketing-mix variables

Journal of Marketing Research

Volumn 41, Issue 4, 2004, Pages 467-478

  Manchanda, Puneet ^a   Rossi, Peter E ^a   Chintagunta, Pradeep K ^a  

^a UNIVERSITY OF CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8644253167     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.4.467.47005     Document Type: Review

References (13)

1. Berry, Steven, James Levinsohn, and Ariel Pakes (1995), "Automobile Prices in Market Equilibrium," Econometrica, 63 (4), 841-90.
2. Bronnenberg, Bart and Vijay Mahajan (2001), "Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables," Marketing Science, 20 (3), 284-99.
3. Chamberlain, Gary (1980), "Analysis of Covariance with Qualitative Data," The Review of Economics Studies, 47 (1), 225-38.
4. _ (1984), "Panel Data," in Handbook of Econometrics, Vol. 2, Z. Griliches and M.D. Intrilligator, eds. Amsterdam: North Holland, 1247-1318.
5. Clarke, Darral G. (1976), "Econometric Measurement of the Duration of Advertising Effect on Sales," Journal of Marketing Research, 13 (4), 345-57.
6. Elling, Martin E., Holly Fogle, Charles S. McKhann, and Chris Simon (2002), "Making More of Pharma's Sales Force," The McKinsey Quarterly, 3, 87-95.
7. Gönül, Füsun, Franklin Carter, Elina Petrova, and K. Srinivasan (2001), "Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior," Journal of Marketing, 65 (July), 79-90.
8. _, B. Kim, and M. Shi (2000), "Mailing Smarter to Catalog Customers," Journal of Interactive Marketing, 14 (3), 2-16.
9. Manchanda, Puneet and Pradeep K. Chintagunta (2000), "Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis," working paper, Graduate School of Business, University of Chicago.
10. Neslin, Scott (2001), "Analysis of ROI for Pharmaceutical Promotions," unpublished study conducted for the Association of Medical Publications, [available at http://www.rxpromoroi.org/ rapp/index.html].
11. Nevo, Aviv (2001), "Measuring Market Power in the Ready-to-Eat Cereal Industry," Econometrica, 69 (2), 307-342.
12. Villas-Boas, M. and Russell Winer (1999), "Endogeneity in Brand Choice Models," Management Science, 45 (10), 1324-38.
13. Wittink, Dick R. (2002), "Analysis of ROI for Pharmaceutical Promotions," unpublished study conducted for the Association of Medical Publications, [available at http://www.rxpromoroi.org/ rapp/index.html].